Green building is no
longer viewed as a passing fad or some strange notion adopted by
militant environmentalists on the fringe of society. In fact, the
editors of Harvard Business Review dedicated a large amount of
space in their June 2006 issue to explain how green building is now an
established mainstream building practice.
Hundreds of studies have proven the financial
advantages of green buildings (residential and commercial), from reduced
construction costs to lower operating costs, however, there are still
some persistent myths that keep some in the residential construction
industry from accepting that green building is proven effective and here
to stay.
Myth #1: Green building is too expensive.
This is a very common misconception. Although it has been debunked many
times in the past, it still lingers. "A lot of the high-profile
green projects that get builders' attention are very high-end, and
that's one reason this myth is still around," says Alex Wilson,
president of BuildingGreen
Inc. in Brattleboro, Vt. and executive editor of Environmental
Building News. "But the simple fact is that there are plenty of
strategies for inexpensive green building, from right-sizing the
structure to optimal value engineering to reducing waste, among many
others."
Myth #2: Green building is all about material
selection.
Wilson says that in the past, people equated green building with using
"green materials" such as those with high recycled content,
low embodied energy, no VOCs, etc. And while he says that is an
important part of constructing a green building, it is still a small
part of the big picture. "Other factors such as site selection and
energy performance are very important as well," says Wilson.
"People are beginning to gain a greater understanding that green
building is a systems approach to the entire construction process."
Myth #3: Green building products don't work
as well.
Wilson points to low-flow toilets and fiberglass insulation as typical
products that continue to get a bad rap. People still think that 1.6
gallon-per-flush toilets don't work, even though the fixtures were
mandated for all new construction more than a decade ago, and that
inhaling fiberglass fibers can lead to cancer. "By and large, new
green products work as well if not better than traditional
products," he says.
Myth #4: Green Products are hard to find.
Okay, there is some truth to this one; some green products are not
manufactured nationwide and can be hard to purchase in some parts of the
country. But the number of green products and systems that are available
has grown exponentially over the past few years to the point where there
are literally hundreds—if not thousands—of mainstream green
products. BuildingGreen Inc. publishes two comprehensive directories (GreenSpec
and Green Building Products) with performance data and contact
information on just about every green product imaginable.